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At Our Foundation is Brand Heritage

In the heart of London on New Bond Street in 1744, an exceptional Auction House was born with
a revered tradition of marketing the world’s most cherished possessions. A tradition, more than two centuries old, that provides authentic knowledge comparable to none. As the oldest company listed on the New York Stock Exchange (BID), Sotheby’s has a global network of 90 offices in 40 countries. Today, Sotheby’s presents auctions in eight different salesrooms including New York, London, Hong Kong and Paris. Sotheby’s offers collectors the resources of Sotheby’s Financial Services, the world’s only full-service art financing company, as well as private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby’s Contemporary Art department, and two retail businesses, Sotheby’s Diamonds and Sotheby’s Wine.

Leveraging the Brand

In 1976, an exceptional real estate company is launched and created from the same passion that guides the Auction House. Today, we are a commanding presence in the representation of the world’s most unique properties. The Sotheby’s International Realty® brand artfully unites extraordinary homes with extraordinary lives throughout the world. Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. With over 18,000 independent sales associates in approximately 800 offices and 61 countries and territories, our network members utilize innovation with relevant reach to present a home in a most unique way. Our brand’s white glove referral program is a key differentiator, allowing network members to connect thousands of prestigious buyers and sellers globally. The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience. In the global markets we serve, this distinguishes our brand in a meaningful way.

Sotheby’s Magazine | Art & Home – AN EXTRAORDINARY COLLABORATION

At the heart of our partnership, the Sotheby’s International Realty brand and the Sotheby’s Auction House have entered into a literary collaboration, publishing the magazine, Sotheby’s Magazine | Art & Home. This large format magazine enriches readers with sophisticated content related to the art and real estate world. Sotheby’s Magazine | Art & Home features editorial showcasing Sotheby’s International Realty properties and also includes a property gallery, providing advertising opportunities.

Properties represented by our network may also be featured on the Auction House’s website, sothebys.com. Our popular Extraordinary Properties blog features some of the most highly read content available throughout the site. Banner ads are also used to promote properties and are included on high-profile sales pages and emails directed toward the Auction House’s prestigious clientele. All properties advertised in Sotheby’s Preferred magazine are reprised within the Sotheby’s International Realty Property Showcase on sothebys.com, extending the reach of the magazine into the digital space.